Preparation is Key: Thoroughly research the organization and the position you’re applying for.

Self-Reflection: Ask yourself these two critical questions:

• • Why are you interested in this specific position and organization?
  • What makes you the best candidate for this role?

Strong Opening: Begin with a compelling opening sentence. You might reference a current event, mention something specific about the organization, or highlight a connection to someone who works there.

Customize Your Letter: Tailor your cover letter to the position. While certain elements can be reused, avoid sending the same letter for every application.

Complement, Don’t Repeat Your CV: Your cover letter should complement your CV, not duplicate it. The letter should provide additional insights into your qualifications and motivations.

Avoid Clichés: Steer clear of overused phrases such as “I think outside the box” or “I find this position challenging.”

Mind Your Tone: Maintain a professional tone throughout your letter. Avoid using informal language or colloquialis

Be Honest, But Not Boastful: While it’s important to highlight your strengths, ensure that your claims are substantiated. The same goes for interviews—honesty is key.

Address Weaknesses Constructively: Be honest about your weaknesses, but frame them as opportunities for growth and development.

Proofread Thoroughly: Review your letter multiple times to ensure it is free of spelling and grammatical errors. Such mistakes are noticed and can leave a negative impression.

Keep It Concise: Your letter should be no longer than one A4 page and should be structured into five paragraphs.

Avoid Abbreviations: Use complete words and sentences in your letter to maintain a professional tone.

End on a Personal Note: Conclude your letter on a positive and personal note to leave a lasting impression.